iMarket colors are three – orange, dark gray & white, the orange color contain high saturation & was picked to standout.
The Logo – bold letters, the first letter is orange, only the second letter – “M” is uppercase instead of the first. the icon – a shopping cart placed in a circle similar to button shape with strips in background.
The Figure – optimist young man with black hair, orange shirt with the iMarket cart, the eyeballs are also orange.
The icons – strips background inside a button shape circle, similar to the logo.
The categories icons – 3D illustrated icons with a dominant orange color