About Me

I am a seasoned full-stack UX/UI designer with over 15 years of experience, including a decade in leadership roles in product and marketing design.

My expertise extends to managing teams of up to 12, encompassing UX & UI designers, motion designers, and web programmers, while maintaining a hands-on approach.

Driven by passion and an artistic soul, I find joy in the vibrant world of colors and cherish the opportunity to craft digital products. Committed to continuous personal and professional growth, I avidly embrace new trends and constantly seek to learn, allowing me to acquire extensive and deep knowledge in my field.

Professional Experience

2022 – Present – SysAid technologies LTD.2019 – 2021 – ESN Global media 2018 – 2019 – AllStarsIT 2016 – 2018 – SBTech 2015 – 2016 – Bauman-Ber-Ribnay 2011 – 2015 – PHC-(“Super-Pharm”)1999 – today – Independent Extras

Head of UX & Product design

SysAid – A leading software development company specializing in IT helpdesk systems for B2B clients.

• Head of UX Spearheading end-to-end UX architecture and product design within an Agile environment, leading the significant overhaul of the platform interface initiated in 2022.

• Managing & mentoring a team of four highly skilled UX/UI designers, ensuring optimal project execution, creative excellence, and collaboration with R&D and product teams, contributing to the successful launch of SysAid’s new product ‘Spaces’ in Dec. 2023.

UX lead & Head of marketing design

provided product & marketing solutions for finance and trading platforms

Product designer for the company’s products. (Included native apps, desktop platforms & websites)
Creative manager for the marketing and product departments.
Leading & managing a team of 6, including UI designers, UX & motion designers.
Cross-Depts.-coordinating between different departments including product managers, R&D, PPC, Social & affiliates.

Product designer – independence UX/UI projects

an international Software R&D and talent acquisition service provider based in Ukraine

UX & Product designer – planning and creating a Backoffice system for the company’s recruiter team
UI designer & developer – design and build the company’s websites.

UX lead & Head of marketing design

a global company of sport betting solutions for websites and apps (both b2b and b2c)

Leading & directing the Digital 12 members department – designers & developers in both our Israeli and Bulgarian branches.
Head of Marketing design for the company’s b2c websites included full responsibility for all marketing materials, design and working on multi-countries and culturized sites, creating road maps, analyzing users’ behaviors, monitoring & applying versions releases.
Head of UI/UX for both b2c and b2b projects included complex in-site structures and off-site materials.
Cross-Depts.-coordinating between different department managers including developments, marketing, affiliates, and product managers.

Digital Department Manager

a leading advertising firm

Leading & directing the Digital 8 members Dept -Designers, Developers & Webmasters.
Responsible for the strategic giant-budgets accounts of the firm, such as; Delek-Motors, Super-Pharm, Strauss-Elite, Isracard, Prigat, Yediot Haharonot, and many more.
Professional leading: maintaining a tight goal schedule while leading several projects in parallel. Performing final quality assurance before delivering the end-product, tasks assignment conducting work meetings, recruiting new crew members.
Cross-Dept.-coordinating with special attention to the budget and Creative Dept. in order to provide quality, innovative and creative products, at the highest possible technological level.

UI/UX Designer

advertising firm (an extension of Super-pharm & Lifestyle club).

• Digital studio manager • UX/UI & marketing designer • HTML & newsletter marketing

UI/UX designer & Website developer

• Full-stack UX/UI designer • WordPress & websites developer • SEO, PPC & social marketing • branding

Music Photographer
a selection of my work can be found in www.tomm.co.il and www.facebook.com/tomerphoto

Content writeR & Site owner
• Love-on
one of Israeli’s biggest mystical websites with high SEO functionality www.love-on.co.il

• AstroLovely
an international mystic magazine website – www.astrolovely.com

• Yuval Arel’s Music magazine
The largest music & culture magazine in Israel www.yuvalerel.com

• Matkoy
a digital magazine dedicated to kitsch www.matoky.co.il

Education

2015: Netcraft College
UI/UX technological course
2008: John Brace College
Flash Action Script 2 Course
2001 - 2006: Open University
BA in Social science & Mass communication
1999-2003: Ascola-Meymad College for Visual Design & Communication
Computing virtualization (a combined Art, Design & 3D Animation studies).

Programs & Scripting

UX & design apps:
Figma, XD, Axure, Photoshop, Illustrator, InDesign, Premiere, After Effects.
Internet & Programing
WordPress, e-Commerce, Elementor, Dreamweaver, HTML5, CSS3, JavaScript & PHP (basic knowledge)
Team managements apps
Trello, Atlassian Jira, Asana
Internet marketing & Social Media
Google AdSense, AdWords, Analytics, Webmaster tools, Facebook for business (included insight, ads & developer)

Click here to download my Resume

My Portfolio:

UX & Product design

Marketing & Promotions

Websites & Apps

WordPress & Ecommerce

Music photography

About Me

Professional Experience

Head of UX & Product design

UX lead & Head of marketing design

Product designer – independence UX/UI projects

UX lead & Head of marketing design

Digital Department Manager

UI/UX Designer

UI/UX designer & Website developer

Education

2015: Netcraft College

2008: John Brace College

2001 - 2006: Open University

1999-2003: Ascola-Meymad College for Visual Design & Communication

Programs & Scripting

UX & design apps:

Internet & Programing

Team managements apps

Internet marketing & Social Media

My Portfolio: