Project description:

After a great success with adjusting the European 10bet’s sites to the Chinese culture, I was asked to Culturize 10bet’s site for Japanese users.

we redesigned and rebranded the 10bet sites and elements after culture research and user behavior analysis.
We also discovered that Japanese users are more into Casino games than regular sports betting, as a result, we changed our direction to add more casino promotions, while in the sports area, we focused on international games with teams that have Japanese sports players on board.

Products: culture adjustments, rebranding

Role: Art director