Project description:

After a great success with adjusting the European 10bet’s sites to the Chinese culture, we were asked to Culturized 10bet site for Japanese users.

we redesign and rebrand the 10bet sites and elements after culture research and users behaviors analysis.
We also discovered that the Japanese users are more into Casino games than regular sports betting, as a result, we changed our direction to add more casino promotions, while in the sports area we focused on international games with teams that have Japanese sports players on board.

Products: culture adjustments, rebranding

Role: Art director